Tool Navigator at a glance

Brand-25
  • Brand 25 is the new, powerful tool that encourages target groups to reveal their conscious and unconscious brand experience.
conTest
  • ConTest delivers quantitative evaluation of advertising campaigns, products and (verbal) concepts, as well as enabling qualitative analysis of the background behind evaluations.
InSpiary
  • This creative blog provides exciting, benefit-driven ideas for new products and services.
sales-lab
  • SalesLab is a dynamic analysis and optimisation workshop designed to hone your marketing documents and sales pitches.
trend-cafe
  • A nationwide network of creative, committed and independent consumers are ready to help develop new concepts and probe perspectives.
alasca-pro
  • AlasCapro is a flexible and user-friendly conjoint multi-tool for product design, pricing and benefit segmentation.
csm-factory
  • Six coordinated modules allow you to measure, manage and improve customer satisfaction.
Day after Visit
  • The day after is the moment of truth. How convincing is your sales force? We reveal hidden potential for optimisation.
Konzept- und Produkttest
  • An early chance to identify opportunities and reduce risk. Checking your concepts and products “right from the start” provides important input for the design process.
Mitarbeiterbefragungen
  • Find out what your employees really think and maximise their potential.
mystery research
  • Incognito and unannounced, we experience your company in person in authentic, everyday customer situations – and provide decisive insights for your CSM activities.
p+m cati-bus
  • If you need affordable and valid market research data fast, then grab your questions a seat on the P+M-CATI-Bus.
p+m online-bus
  • The P+M-Online-Bus delivers fast, representative answers to topical questions. You’ll have the results within a week!
pro-plan Kinderbetreuung
  • This tool provides local government at all levels with reliable statistical information that enables them to plan appropriate services for children and young people.
sense-fit
  • It’s a matter of taste. SenseFit delivers a holistic analysis of the buying decision including all sensory criteria.



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