Day-after visit –
How convincing is your field sales force?

Even good products and services don’t sell themselves. Customers need to be convinced of the advantages and personal benefit. A salesperson who can get this message across has already taken the first step towards success.

Based on this insight, Produkt + Markt deploys an additional instrument in conjunction with SalesLab which is capable of identifying optimisation potential in your sales activities: the day-after visit.

This involves conducting interviews with your customers, typically with decision makers or doctors, for example, one day after the last visit by your field sales person. We then analyse the responses by comparing them with your sales and communication targets.

This approach allows us to obtain detailed information with regard to how the product or service was remembered, any changes in attitude and order potential. Strengths and weaknesses of how the salesperson put their case are also uncovered.

Seite drucken