Omnibus Surveys
If you need cost-effective, valid market research data fast, then grab your questions a seat on the P+M CATI bus or P+M online bus.
Our bus concept involves creating representative nationwide surveys that bring together questions from different companies on a wide range of topics.
You can join the other "passengers" by submitting your own questions. The results are broken down according to key socio-demographic information and the answers to your questions are supplied exclusively to you.
Our omnibus surveys run on a fixed schedule in order to deliver critical market research data within one week.
Benefits
- A cost-effective way of participating in nationwide sampling to obtain a representative picture
- Exclusive, fast data delivery
- High standard of methodology in terms of the quality of samples and data (quality control of all aspects of sampling through to evaluation; respondents are reselected for each survey; no panel effects)
- Data security and flexibility courtesy of advanced software
- Evaluation in the form of PDF contingency tables according to your desired breakdown, plus graphical representation in PowerPoint
- Support and advice on formulating questions and interpreting the results
Why choose P+M?
- Optimum data quality because interviews are limited to a maximum of 15 minutes
- More than 35 years of experience in qualitative and quantitative market research
- Over 350,000 CATI interviews conducted each year by MARKETphone, our sister company based in Osnabrück
- Online interviews programmed in-house and hosted by us, with ongoing quality monitoring
The P+M CATI bus and P+M online bus are the ideal instruments for getting responses fast to the questions that concern you most. They can also be used to conduct time series surveys.
Omnibus surveys are suitable for virtually all research areas, including
- Your customers’ opinions, attitudes and behaviour
- Accompanying a product through the product lifecycle
- Brand and product awareness
- Product rating in terms of quality, price, etc.
- Identifying trends
- Target group analysis
- And more…
Follow the links for up-to-date schedules and other information:
- P+M CATI Bus
- P+M Online Bus
Want to get onboard and add your questions to the P+M omnibus surveys? Considering an annual season ticket? Simply complete the form below and we will be in touch very soon.
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