SenseFit –
It's a matter of taste

SenseFit analyses purchasing decisions holistically, including all purchase decision criteria at the POS. It takes into account both the initial purchase without product experience and repeat purchases after experiencing the product.

SenseFit is based on a multi-stage survey with integrated taste options. Survey participants pass through various purchase decision processes with differing degrees of complexity.

SenseFit makes it possible to assess the influence of branding, promotion/presentation and different packaging and flavour options on customers’ purchasing decisions and determine their monetary value to the consumer. Furthermore, the AlasCapro market simulator can be used to model and simulate various product strategies under realistic market conditions.

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