B2B market research

• Market potential analysis
  Analysis of your product’s market potential in the overall market, submarkets and individual market segments
• Economic barometer
  

• SalesLab
  Optimisation of sales discussions
  
• Buying centre analysis
  Identification of individuals involved in each individual procurement phase
  
• Day-after visit
  Monitoring compliance with service and advice standards
  

• ConTest
  Qualitative/quantitative concept testing 
  
• AlasCa^pro
  The flexible conjoint tool for product optimisation, pricing and benefit segmentation
  

• csm.factory
  Measuring, managing and improving customer satisfaction 
  
• csm.insider
  Customer focus as seen from the inside 
  

• Image analysis and tracking
  Differentiated analysis of market position 
  
• Brand.Explorer
  Focusing on the brand core 
  
• Brand.Analyser / Brand.Tracker
  Differentiated brand analysis and management 

• Advertising pre-testing and post-testing 
  
• Advertising tracking 
  
• Website tests / usability tests 

• Customer segmentation and profiling 
  
• Requirements analysis and motivation research
  

Customer focus and brand management are becoming increasingly important for commercial success in business-to-business markets, calling for continuous monitoring of marketing activities. Implementation-oriented B2B market research has thus become an essential part of developing marketing concepts.

Reflecting the unique features and complexities of B2B markets, we combine special research methods with standardised instruments that are precisely tailored to your requirements.

We will be pleased to answer your questions on possible methodologies during an initial consultation. We look forward to your call.

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