Energy – A market in transition

The energy supply market is becoming increasingly dynamic. Price differences and negative customer service experiences are what initially drove consumers to switch to new tariffs and different providers, but now changes in energy policy and the associated move away from nuclear power, particularly in Germany, are becoming major factors.

This situation requires suppliers to focus much more systematically on customer needs and expectations. In addition to innovative products and optimal service provision, brand positioning and thus communication are both very important here.

To enable providers to make the right decisions in this environment, good market research is absolutely vital. Depending on your needs, we deliver proven individual research concepts and solutions or standardised (benchmark) instruments that are adapted to your requirements. For example, the P+M EnergieBox is a set of proven market research tools specifically for the energy market. 

We will be pleased to answer your questions on possible methodologies during an initial consultation. We look forward to your call. 

• TrendCafé
  Generate ideas – gain insights – recognise trends 
  
• ConTest
  Qualitative/quantitative concept testing 
  
• AlasCa^pro
  The flexible tool for conjoint analysis, product optimisation, pricing and benefit segmentation 

• csm.factory 
  Measuring, analysing, managing and improving customer satisfaction and loyalty 
  
• Lost customer analysis 
  Analysis of reasons for customer migration and willingness to switch 
  
• csm.insider
  The benchmark and analysis tool for customer focus as seen from the inside 
  
• Mystery research
  Monitoring compliance with service and advice standards 

• Image analysis and tracking
  Differentiated analysis of market position 
  
• Brand.Explorer
  Focusing on the brand core 
  
• Brand.Analyser / Brand.Tracker
  Differentiated brand analysis and management
  

• Advertising pre-testing and post-testing 
  
• Advertising tracking 
  
• Website tests / usability tests 
  
• SalesLab 
  
• Optimisation of sales discussions 
  

• Customer segmentation and profiling 
  
• Motivation analysis
  

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