USPs decisive in the FMCG market
The market for fast moving consumer goods is ultra-competitive, with high saturation levels, increasing interchangeability of products and services and fierce competition between manufacturers and retailers. On the consumer side, the mood is subdued: shoppers are more discriminating, and bargain hunters are as important as purchasers of luxury items.
This situation calls for a stand-out profile comprising a strong, incisive brand, innovative product concepts and new strategies for positioning and customer loyalty.
We offer a wide range of qualitative and quantitative research methodologies to support your strategic and operational decisions.
Innovation research and product research
- TrendCafé
Creative minds generate new product concepts
- ConTest
Qualitative/quantitative concept testing for products and campaigns
- Concept and product testing
As blind use test, home use test or studio test
- Conjoint analysis with AlasCapro
Flexible tool for product design, pricing and benefit segmentation
Brand management and communications research
- Brand value and brand core analysis
- Positioning analysis
- Image analysis and tracking
- Advertising tests
Segmentation
- Target group analysis
- Typologies and segmentation
- Consumer insights via exploration and in-depth interviews
Our market research supports you through all phases of the product lifecycle, from new product design to relaunch. In addition to sophisticated custom solutions, we also provide a range of tried-and-trusted standard instruments that can be individually adapted to suit your requirements.
We look forward to developing a survey concept with you – feel free to contact us for discussion at any time.
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