Between boom and bust –
opposing trends in the food & beverage market

Consumers are demanding increasing product variety and quality, meaning that organic products and delicatessen foodstuffs are booming and trusted standards are growing in importance. At the same time, shoppers are increasingly turning to convenience products and discount brands.
The situation is compounded by strong competition from innovative products and increasing price pressure, as well as more stringent legal requirements. The challenge for manufacturers of foodstuffs and beverages, and of course for retailers, is greater than ever.

Produkt + Markt has many years of experience in this industry, backed by comprehensive expertise in qualitative and quantitative market research. We can provide both custom solutions and tried-and-trusted standard instruments. 

Innovation research and product research 

• TrendCafé
  Creative minds generate new product concepts 
  
• ConTest
  Qualitative/quantitative concept testing for products and advertising campaigns 
  
• Product tests and concept tests
  Analysis of existing recipes/products and prototypes 
  
• Conjoint analysis with AlasCapro
  The flexible tool for product line design, benefit segmentation and pricing 
  
• SenseFit
  Holistic analysis of the buying decision including all sensory criteria
  

• Brand value and brand core analysis 
  
• Positioning analysis 
  
• Image analysis and tracking 
  
• Advertising pre-testing and post-testing / advertising tracking 
  
• Website tests / usability tests / packaging testing
  

In order to thrive in this tough market as a food or beverage manufacturer torn between consumer needs and market requirements, you need a consistent strategy, clear brand message and careful analysis and optimisation of new concepts in the early stages of product development. Produkt + Markt can assist with the testing of new product concepts, continuous development of your brand image, comprehensive analysis of buying decision processes and optimal presentation of your product lines.

We will be pleased to answer your questions and work with you to develop an effective market research approach. We look forward to hearing from you.

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