Logistics/tourism/transport –
market research for a world in motion

The growing mobility of people and products worldwide has become a key factor at both regional and international level. 

To achieve business success and meet current and future challenges, comprehensive information on markets and market potential is essential. This may include a company’s positioning relative to the competition, customer requirements, or the actual customer experience with a provider. Such information is increasingly relevant in an environment that is constantly changing due to events such as the financial and euro crises, regional tension in North Africa and the Middle East, volcanic eruptions, natural disasters and nuclear accidents. 

Produkt + Markt provides a sound basis for all your business decisions by supporting your entire qualitative or quantitative market research project, from initial concept to final implementation.

Innovation research, product research 

• TrendCafé
  Generate ideas – gain insights – recognise trends 
  
• ConTest
  Qualitative/quantitative concept testing 
  
• AlasCa^pro
  The flexible tool for conjoint analysis, product optimisation, pricing and
  benefit segmentation
  

• csm.factory
  Measuring, analysing, managing and improving customer satisfaction and customer loyalty 
  
• Lost customer analysis
  Analysis of reasons for customer migration and willingness to switch 
  
• csm.insider
  The benchmark and analysis tool for customer focus as seen from the inside 
  
• Mystery research
  Monitoring compliance with service and advice standards
  

• Advertising pre-testing and post-testing 
  
• Advertising tracking 
  
• Website tests / usability tests 
  
• SalesLab 
  Optimisation of sales discussions

• Image analysis and tracking
  Differentiated analysis of market position 
  
• Brand.Explorer
  Focusing on the brand core 
  
• Brand.Analyser / Brand.Tracker
  Differentiated brand analysis and management

• Customer segmentation and profiling 
  
• Motivation analysis
  

Depending on your needs, we deliver proven individual research concepts and solutions and standardised instruments that are precisely tailored to your requirements. We will be pleased to answer your questions on possible methodologies during an initial consultation.

We look forward to your call.

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