Market research for the publishing
industry: Sharpening the focus on target groups
They are all-pervasive, their dizzying development is changing both the world of business and our daily lives – new media and information technologies. Anticipating emerging market trends and leveraging the associated opportunities while avoiding the risks requires comprehensive knowledge of such media and how to use them.
We offer consumer and trade magazine publishers a wide range of qualitative and quantitative research methodologies in the area of media use and media design for both print and online media (newspapers, magazines, trade publications, consumer magazines, customer magazines and staff magazines).
Our fields of research:
- Qualitative concept tests and acceptance tests (group discussions, individual exploration, ConTest)
- Quantitative concept tests and acceptance tests (e-mail/CATI, online, F2F)
Online pools, CATI, field services
- Readership analysis/recipient analysis
- Copy tests
- Cover tests
- Media analysis/media usage among specific target groups
- Development of new concepts/ideas with TrendCafé
- Website tests / usability tests
- Image analysis and positioning analysis
- User segmentation
Research focuses mainly on the behaviour and habits of media users and their requirements, wishes and motives.
Our reliable, objective results provide a solid basis for decision-making. This allows us to team with our customers to develop and enhance targeted media and cross-media concepts and successfully market these products to advertising partners.
We will be pleased to advise on the various methodologies and work with you to design the ideal survey. Contact us to discuss your project.
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