Retail: Success across every channel

Changing consumer and buyer behaviour means that multi-channel sales strategies are becoming key to success. In addition to bricks-and-mortar retailing and conventional mail order, the Internet and TV shopping are becoming increasingly attractive as sales outlets.

Because customers often choose a different channel for information than when making a purchase, no single sales channel can meet the customer’s exacting and complex requirements. Comprehensive service and professional advice thus remain crucial.

You can rely on Produkt + Markt’s extensive experience of market research to help you find the best way to improve sales promotion, service and customer communication. We offer the following proven methods:

• Image analysis 
  
• Advertising tests / advertising tracking 
  
• Website tests / usability tests

• Customer analysis: typologies and segmentation 
  
• Consumer insights via exploration and in-depth interviews 
  
• Market potential analysis 
  

• csm.factory
  Measuring, managing and improving customer satisfaction 
  
• Mystery research / calls / mails
  for objective quality assessment 
  
• Accompanied shopping
  Accompanied shopping for greater insight 
  
• csm.insider
  Customer focus as seen from the inside
  

At Produkt + Markt, our people have extensive experience of supporting multi-channel companies from food retailing, fashion, sporting goods, garden equipment, pet supplies and many other sectors.

We can provide you with both custom instruments and proven standardised concepts along with current indicators and specific recommendations. For many years we have been carrying out mystery research, playing the role of customer to find out whether your standards are being observed and to identify problems at customer touch points.

We look forward to working with you to design the ideal survey.

Seite drucken