Telecommunications:
Planning future growth!

Stagnating or falling sales in the landline and mobile phone market, growth opportunities in the fields of broadband/Internet, pay TV and mobile data services and the increasing convergence of telecommunications and media services all add up to a very fluid market situation. Many telecommunications companies are being forced to rethink their marketing strategy as they strive to find the right response.

Produkt + Markt uses customer analysis (customer requirements, preferences and segmentation) and provider analysis (brand extension), to provide a forward-looking template for decision-making.

• TrendCafé
  Generate ideas – gain insights – recognise trends 
  
• ConTest
  Qualitative/quantitative concept testing
  
• Website tests / usability and acceptance tests 
  
• AlasCa^pro
  The flexible tool for conjoint analysis, product optimisation, pricing and benefit segmentation 
  

• csm.factory
  Measuring, analysing, managing and improving customer satisfaction and loyalty 
  
• Lost customer analysis
  Analysis of reasons for customer migration and willingness to switch 
  
• csm.insider
  The benchmark and analysis tool for customer focus as seen from the inside 
  
• Mystery research
  Monitoring compliance with service and advice standards 
  

• Image analysis and tracking
  Differentiated analysis of market position 
  
• Brand.Explorer
  Focusing on the brand core 
  
• Brand.Analyser / Brand.Tracker
  Differentiated brand analysis and management 
  

• Advertising pre-testing and post-testing 
  
• Advertising tracking 
  
• Website tests / usability tests 
  
• SalesLab
  Optimisation of sales discussions 
  

• Customer segmentation and profiling 
  
• Motivation analysis

We support your entire qualitative or quantitative market research project, from initial concept to final implementation. Depending on your needs, we deliver individual research concepts and solutions or standardised instruments that are precisely tailored to your requirements.

We will be pleased to answer your questions on possible methodologies during an initial consultation. We look forward to your call.

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