Masters Dissertation
- Healthcare/OTC -

Subject:
Benefit segmentation using conjoint measurement (online survey; ca. n = 500 participants (consumers))

Your duties: 
Training in the use of our conjoint tool, training in the area of the survey (yet to be determined, e.g. pain relief medication, cold medication etc.), preparation of questionnaires/surveys in close conjunction with the project manager, organisation of programming, conducting of surveys in conjunction with an external online panel provider, evaluation, data analysis, preparation of a report. 

External costs, e.g. for use of the external online panel, and internal costs, e.g. for use of computer equipment, secretarial services etc., will be borne by the company. 

Upon successful completion of the dissertation, a sum of money will be paid. Furthermore, we envisage the person being involved in writing articles and marketing tools in the specialist press (credited as author). In addition there is the possibility of supporting the project manager in their daily duties (proofreading work, coding of open questions and preparation of reports, data management, international coordination and organisation, discussions with partner institutes concerning international surveys). This activity will be remunerated at the normal hourly rate for part-time student staff.

Your profile:
Interest in market research, good knowledge of SPSS and ideally PowerPoint, basic knowledge of conjoint measurement (more advanced knowledge will be imparted by us), dedication and flexibility, good foreign language skills (English) a bonus.

Contact partner:
Katja Bergmann
Divisional Director Healthcare

Produkt + Markt GmbH & Co. KG
Otto-Lilienthal-Straße 15
49134 Wallenhorst (nr. Osnabrück)
Germany
Tel: +49 5407 88 50 Fax: +49 5407 88 52 44
E-mail: bewerbung@ProduktundMarkt.de

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