08.03.12 Pharmaceutical industry battles a bad reputation

The pharmaceutical industry does not have the most favourable image, to put it mildly. That is one of the findings of the 2011 healthcare study carried out by Produkt + Markt. Only around a fifth of those questioned (21%) view drug manufacturers in a positive light,... [more...]

28.02.12 Prescriptions not always submitted

More than 80% of the population follow their doctor’s instructions when taking medication. That is one of the findings of the healthcare study carried out by market research institute Produkt + Markt. But despite the high rate of compliance, 36% of patients ar... [more...]

16.02.12 Hospital care receives only a medium rating

The standard of medical care provided in hospitals is given only a medium rating by Germans. That is one of the findings of the 2011 healthcare study carried out by Produkt + Markt. Only 4% of respondents rate medical provision in German hospitals as “very goo... [more...]

07.02.12 Germans trust their doctor

The family doctor is the first port of call for Germans when they are ill. That is one of the findings of the 2011 healthcare study carried out by Produkt + Markt. However, Germans don’t just go to the doctor because they have to, they also feel in good hands ... [more...]

12.01.12 Germans rely on their family doctor

GPs are typically the first port of call for the vast majority of Germans when they are ill. That is one of the findings of the 2011 healthcare study carried out by Produkt + Markt. 70% of patients always visit their GP in the first instance when health problems ari... [more...]

22.12.11 Doctors retain their gatekeeper role for prescription medication

The “empowered patient” continues to be the subject of various studies – but to what extent are patients actually involved in decisions about their treatment? People who take prescription medicines on a regular basis were asked this question as par... [more...]

22.12.11 Fruit, vegetables, sleep and exercise...

Around 90% of Germans regard regular exercise as essential for a healthy lifestyle. That is one of the findings of the 2011 healthcare study carried out by Produkt + Markt. In addition, over 80% of respondents consider it important to eat enough fruit and vegetables... [more...]

06.12.11 Germans feel happy in themselves

Almost two thirds of Germans describe their mental state as good or even very good. That is one of the findings of the 2011 healthcare study carried out by market research institute Produkt + Markt. Respondents’ assessment of their physical health is similarly... [more...]

01.12.11 Health risks posed by obesity and resistant pathogens

The Produkt + Markt healthcare survey carried out in September indicates that around 77% of Germans regard being overweight due to poor diet and lack of exercise as a significant health risk for the population. The respondents consider a healthy, calorie-controlled ... [more...]

28.11.11 Germans fear dementia and Alzheimer’s

Dementia and Alzheimer’s are the health conditions Germans fear most. Over half of those questioned in the 2011 Produkt + Markt healthcare study indicated that they were very afraid of these diseases. The study also found that elderly Germans are by no means t... [more...]

17.05.11 Best Paper Award for Produkt + Markt and IBOPE

The WIN/Gallup International Association (WIN/GIA) network has strengthened its international presence and is now represented in over 60 countries.

The conference took place at the beginning of May in Moscow and focused on international cooperation, along with n... [more...]

02.03.11 Agricultural press analyzes media data by Produkt + Markt on cloud computing platform

Cloud computing is the buzz word at the CeBIT this year! For the publishers of Germanys‘ agricultural newspapers and journals, cloud computing is a state of the art productivity tool since the beginning of 2009. Produkt + Markt provides access to the current m... [more...]

16.12.10 IN|SPIARY – Inspiration through creative blogs and microtrends

Produkt + Markt and marktrausch recently joined forces to launch an instrument that supports online idea generation. This novel approach by the two companies is aimed at providing their customers with exciting benefit-driven ideas for new products and services. ... [more...]

16.12.10 Produkt + Markt, IBOPE Inteligência and Colmar Brunton launch co-creation project on three continents

WIN members Produkt + Markt (Germany), IBOPE Inteligência (Brazil) and Colmar Brunton (Australia) have launched a joint innovation project. This will see the creative consumers and expert panels of the three institutes – each of which has proven networks... [more...]




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