Communication research:
Tests that give you security

Communication is one of the most challenging of activities. Increasing competition, interchangeable products and growing customer selectivity are all raising the level of sophistication required for advertising campaigns.

To avoid wasted investment, customers must be involved at an early stage of the product development process and advertising assessed in terms of impact and effectiveness so that improvements can be made prior to implementation.

Whether advertising campaign, website or TV commercial, we support you from the word go and help to analyse and optimise your communications campaign.

Our instruments for communications research:

• Advertising concept research
  (ideas, concepts, animatics, mood commercials, storyboards, treatments, etc.)
  
• Advertising pre-testing
  
• Slogan tests
  
• Advertising tracking
  
• Advertising impact analysis (post-testing)
  
• Media analysis
  
• Usability tests (websites)
  
• ConTest
  
• Eye tracking

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