Innovation research and
product research-Leveraging trends
and ideas to create successful products

Although innovation is crucial to company success, it cannot guarantee it. Indeed, the failure rate is higher than ever, with the majority of new products being withdrawn from the market at an early stage.

Successful new products are based on current and future consumer requirements and surpass the competition in this respect. Success is not always dependent on some major, earth-shattering innovation, however. Sometimes it is a minor product improvement or an improved level of service that makes the difference, leading to new customers, a stronger market position and growth.

We test ideas, trends, products and services to establish how they will benefit your customers, thus laying the foundation for successful product design.

In addition to testing your product concepts, we leverage a network of creative and motivated consumers across Germany to contribute new ideas for the relevant product segment. 

Our instruments for innovation and product research: 

• TrendCafé
  Creative minds generate new product concepts 
  
• ConTest
  Qualitative/quantitative concept testing 
  
• AlasCa^pro
  The flexible tool for product optimisation, pricing and benefit segmentation 
  
• Creative workshops/creative techniques 
  
• Name tests 
  
• Handling tests 
  
• Taste tests 
  
• Packaging tests 
  
• Label tests 
  

If desired, Produkt + Markt can also provide support beyond idea generation and concept development through to market launch. 

• Price acceptance analysis 
  
• Market potential analysis 
  
• Product lifecycle analysis
  

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