SHOPPER RESEARCH
ACHIEVE SUCCESS WHERE IT REALLY COUNTS!

Understanding shopper behaviour and the underlying factors is the key to success or failure at the POS.

Activities that take place outside the store have an impact at the POS, which is also the last opportunity to influence shoppers before they make a purchase. Visiting shoppers at home enables a deep understanding of what goes on inside their minds and what determines their actions. Behavioural and decision-making analysis delivers insights and provides inspiration for successful targeting of shoppers. Satisfaction measurement evaluates the impact and effectiveness of your activities.

Our philosophy: the POS steering wheel

The buying process is modelled over just four phases which interact and form a constantly recurring cycle. Modifying one phase impacts the following phases, making it possible to influence the entire buying process.

Our approach: Pro Shopper

Depending on individual requirements, our Pro Shopper Mind, Pro Shopper Navigation, Pro Shopper Decision and Pro Shopper Update modules are deployed. We conduct offline, online and mobile research using qualitative, quantitative, explicit and implicit methods.

In a nutshell: Pro Shopper helps to understand, guide, inspire and retain shoppers!





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