Gathering and applying insights from customers can be an ongoing process operating alongside a company’s operational activities rather than being a sporadic, time limited activity.

Most businesses recognize the importance of listening to their customers, but not so many systematically collect insights to inform their developmental processes on an ongoing basis.

At P+M, we have developed a range of qualitative and quantitative, real-time or survey-based methods designed to generate key customer insights at the time they are needed, delivered in formats which are most actionable for our clients.

P+M has a long track record of helping clients to:

• Gather customer insights on their products or services and enhance understanding of how they are used
• Conduct innovative needs assessment exercises with customers in order to develop new offers
• Tailor marketing communication to specific customer profiles