best practice: Attitude
Articles for "Attitude"
CX: Successful management of emotionsPositive customer experiences and respectively resulting emotional bonds facilitate sustainable business relationships. A central variable in the customer’s experience are the emotions associated with a certain touch point, in addition to the detailed process flows ...read more
Off to the Dark Side of the IcebergYou probably know the common iceberg analogy: We are only aware of the tip above water, while the rest remains underneath the surface. The same is true for human behaviour – the main part of it is steered implicitly. How can market research measure these implicit ...read more
Successful segmentation with picturesDon’t say it with flowers, say it with pictures. Even market research effectively takes advantage of the fact that a picture is worth a thousand words. Based on a study dealing with Europe’s future, Andreas Jütting and Dr. Michael Koch of Produkt + Markt show in ...read more
How does your brand taste?Do you know what your brand tastes like? Most interviewees find it difficult to put associations and images from their minds into words. In collaboration with Prof. Ulrich Enneking and students of the University of Applied Sciences in Osnabrück, Andreas Jütting and ...read more