best practice: Creation

9th Innovation Breakfast Hamburg:Join us and learn from behavioural economists about the vast opportunities of Nudge.

Wouldn’t it be great if you could effectively modify consumers’ behaviour in the way you wish? Nudge allows you to do just that. Join us in September for our 9th Innovation ...read more

Design Thinking and Market ResearchWith Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and market research. ...read more

Design Thinking is taking over the business worldDesign Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the proved core competencies of market research, this approach successfully leads to innovative products and services ...read more

10 new Certified Facilitators Design Thinking for P+MDesign Thinking is conquering the corporate community and poses new challenges for the market research industry!

Currently, Design Thinking is probably the most popular method for systematic, creative, and customer-centric innovation development. However, many steps ...read more