Article

BRAND|GRAPH – Buddy-buddy with the brand

Measure and control brand relationships online

BRAND|GRAPH

Relationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to successfully positioning a brand in the market. The approach is based on constellation work in psychotherapy. In their article in planung & analyse, Dr. Ludger Rolfes and Fabian Bethge show how it is done.

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