From Insight to Impact – WIN Annual Conference in Beirut

How can insights be used to even more effectively create relevant impact for companies? Following the tagline „From Insight to Impact“, the international WIN network gathered in Beirut at the beginning of May for the WIN annual conference.

At this meeting, participants from North and South America, Europe, Asia, and Africa provided each other with important insights into international project work and talked about business ideas, tools and their experience.

In-house market researchers from renowned companies like Nestlé or Bank Audi also joined the conference. They took part in the talks and provided valuable insight into how they use insights to create impact. In this context, Nestlé exposed some interesting key case studies illustrating how local insights can be used to successfully optimise global strategies.

The conference programme also included joint workshops on various topics, such as successful application of artificial intelligence in market research or Nudge theory to control consumer behaviour. In this setting, Julia Koch of Produkt + Markt spoke on the subject of Design Thinking. Design Thinking is currently considered the most popular method for systematic-creative and customer-centric innovation processes. In her workshop, Koch explored the philosophy and basics of Design Thinking and explained how this approach interlocks with traditional market research and how the two successfully complement each other.

With members from 55 countries, WIN (Worldwide Independent Network of Market Research) is the largest association of independent market research institutes worldwide. Produkt + Markt is the exclusive German member.

For more information visit www.winmr.com

 

 


Related articles

German opinion: artificial intelligence should not replace doctorsHumans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing ...read more
Sad normalcy: violence, sexual harassment and lack of gender equalityFor many young women worldwide, violence and sexual harassment are a sad part of their everyday lives. Last year, 15.6 per cent of women aged 18 to 34 were sexually harassed; 20.3 per cent became victims of physical violence or mental abuse. There is also still a long ...read more
Research & Results 2018Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to ...read more
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available ...read more
Healthy Livestock:We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial ...read more
WIN Conference in Stockholm:Besides validity, reliability, and objectivity, agility as a fourth dimension is of essential importance in project management. In order to share best practice cases, WIN’s Western European member institutes met for their „WE WIN Conference“ in Stockholm from 15 ...read more
WIN: Does Europe still believe in Europe?Europe is losing its confidence in the European Union. This is the result of a current survey conducted by the Western European members of WIN, the World Independent Network of Market Research. 52 per cent of respondents from seven European countries stated to lack ...read more
Regional independence efforts? The whole country should decide!In times of crisis, claiming independence suddenly seems to be an attractive option for some European regions. But who should decide whether a province or region such as Catalonia or Scotland should be allowed to claim independence? WIN, the worldwide independent ...read more
Global survey: Vladimir Putin more popular than Donald TrumpIf the world population had to choose between Vladimir Putin and Donald Trump as their country’s leader, the majority would favour Russia’s president Vladimir Putin over the US president. Also, the dominant position of the USA as the world’s global leader seems ...read more
Angela Merkel – Only the Pope is even more popularDonald Trump, Theresa May and Vladimir Putin need to join the end of the queue:  The German Chancellor Angela Merkel is the most popular (worldly) head of state worldwide. Only Pope Francis – the head of the Roman Catholic Church and the Vatican City State – ...read more
Despite global pessimism: Germany is 2018 more optimisticThe world has become a significantly unhappier place in 2017. At last, wars, terrorist attacks and economic crises have caught up with the minds of the world’s population. However, while only 59% of participants of WIN’s worldwide End of Year Survey claim to be ...read more
10 new Certified Facilitators Design Thinking for P+MDesign Thinking is conquering the corporate community and poses new challenges for the market research industry! Currently, Design Thinking is probably the most popular method for systematic, creative, and customer-centric innovation development. However, many steps ...read more
Insight InnovationInsight Innovation and inspiring exchange for Produkt + Markt at this year’s Research + Results trade show: Just like last year, our experts went back to Munich to wow trade professionals with inspiring workshops and exciting live demos of some of our market research ...read more
Successful WIN Conference in HamburgProfessional exchange of knowledge, inspiration and strengthening relationships among network partners – These aspects made this year’s regional meet-up of WIN’s western European members a true success. Produkt + Markt hosted the WE WIN conference in Hamburg, ...read more
It’s all about CXThe third Hamburg Innovation Breakfast has been a great success: Under the motto “It’s all about CX”, market research experts from various industries met on January 18th, 2017 to exchange views on gripping issues in customer experience ...read more
A happy world despite falling economic confidenceDespite terrorist attacks and falling economic confidence: The world has become a slightly happier place. This is the result of WIN’s 40th Annual Global End of Year Survey, exploring the outlook, expectations, views, and beliefs towards the new year around the globe. ...read more
Experiencing Creativity First HandWhich methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt invited customers and experts to participate in a workshop on creativity in ...read more
US Elections 2016On November 8th, the USA elect a new president. If the global community had a vote in this, Hillary Clinton would be far ahead in the lead. Only Russia would choose Donald Trump as their favourite. These are the clear results of an international poll, conducted ...read more
P+M in BriefWith 130 employees and its own telephone studio, Produkt + Markt is one of the largest owner-managed full-service market research institutes in Germany. As an institute with a clear international focus, we provide national and international market leaders and SMEs with ...read more
The world says “Yes!”The majority of the world appreciates the United Nations imposing sanctions against countries violating UN regulations. However, there are also large countries like China who are clearly against those measures. These are the latest results of a worldwide survey ...read more
At your Service: Our Agribusiness Research DepartmentThe history of Produkt + Markt is closely linked to agriculture. Agribusiness research has been our core business for more than 40 years. Yet, what exactly makes us the perfect partner in this field of research? Dr. Dirk Aderhold gives good reason in this interview. ...read more
WIN Conference in Dublin:At this year’s WIN conference, Produkt + Markt Managing Partner Heiner Junker was voted onto the board of the international association of independent market researchers. Additionally, VAL|LERY – a tool developed by Produkt + Markt to measure brands – was added ...read more
WIN Conference in AmsterdamThe WIN network plans to be more successful in international calls for bids in the future. In order to create a basis for this undertaking, the Western European WIN members met for their two-day “WE WIN Conference” in Amsterdam May 6-7, 2015. WIN with more than ...read more
To believe or not to believe?Is the world renouncing its faith? According to an international survey by WIN, approximately two thirds of the 63.898 participants from 65 countries have stated to be religious. In contrast, only one third of the German population claimed to be the latter. In ...read more
Product Market Research of the FutureWhat do international experts predict for the future of product market research? Members of the international WIN network discussed this question in a panel held by the journal planung & analyse. WIN is an association of independent market research and polling ...read more
The optimal price in a globally interconnected marketOne product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool AlasCaCEO allows you to determine precise, transnational, profit-oriented price corridors on an empirical ...read more
Time to leave the EU?A new international study reveals: More than a quarter of Europeans feel less European than just one year ago. A similar number would even vote in favour of an EU-exit, if they had to cast their vote in a national referendum the following day. A recent survey in 13 ...read more
Many happy campers:Despite raging wars and crippling crises: More than half of the world are optimistic about 2015, two thirds are satisfied with their lives. These are the results of the WIN’s latest End of Year Survey. Nevertheless, the answers of those polled highly depended on ...read more
Multilateral PricingEver since the launch of the Euro, isolated markets have been a thing of the past. Therefore companies are forced to develop a common pricing policy for all of their sales markets in order to effectively prevent i.e. unwanted parallel imports. In planung & ...read more
Corruption and PovertyWhat is the most important problem facing the world today? This question was posed to 66,806 people from 65 countries in WIN’s End of Year survey. Their answer: corruption, economic issues, and poverty top the list of the world’s most pressing tribulations. On ...read more