According to the Mystery Shopping Monitor 2013, the quantity of mystery shopping has increased; however, the quality of surveys has suffered due to poorly trained mystery shoppers. For Produkt + Markt it is considered imperative to train mystery shoppers accordingly. This is the only way to ensure successful studies. In her article on planung-analyse.de, Claudia Greischel, Director Consumer & Retail Research at Produkt + Markt elaborates on the reality of our work. She furthermore explains which measures have to be taken into consideration to comply with given quality standards.

Unsere Arbeit sieht anders aus als die Ergebnisse des Mystery Monitor!