Article

The optimal price in a globally interconnected market

Tool facilitates international price management

One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool AlasCaCEO allows you to determine precise, transnational, profit-oriented price corridors on an empirical basis. In Research & Results, Dr. Joachim Scholz-Ligma and Andreas Jütting of Produkt + Markt use a current case to explain how the tool works and which advantages it offers.

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