P+M in Brief

With 130 employees and its own telephone studio, Produkt + Markt is one of the largest owner-managed full-service market research institutes in Germany. As an institute with a clear international focus, we provide national and international market leaders and SMEs with our distinct industry expertise as well as the full spectrum of modern market research instruments. Additionally, as a member of WIN (World Independent Network of Market Research – the largest international network of independent institutes), we are present in more than 50 countries.


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German opinion: artificial intelligence should not replace doctorsHumans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing ...read more
Sad normalcy: violence, sexual harassment and lack of gender equalityFor many young women worldwide, violence and sexual harassment are a sad part of their everyday lives. Last year, 15.6 per cent of women aged 18 to 34 were sexually harassed; 20.3 per cent became victims of physical violence or mental abuse. There is also still a long ...read more
Research & Results 2018Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to ...read more
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available ...read more
Healthy Livestock:We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial ...read more
From Insight to Impact – WIN Annual Conference in BeirutHow can insights be used to even more effectively create relevant impact for companies? Following the tagline „From Insight to Impact“, the international WIN network gathered in Beirut at the beginning of May for the WIN annual conference. At this meeting, ...read more
WIN Conference in Stockholm:Besides validity, reliability, and objectivity, agility as a fourth dimension is of essential importance in project management. In order to share best practice cases, WIN’s Western European member institutes met for their „WE WIN Conference“ in Stockholm from 15 ...read more
10 new Certified Facilitators Design Thinking for P+MDesign Thinking is conquering the corporate community and poses new challenges for the market research industry! Currently, Design Thinking is probably the most popular method for systematic, creative, and customer-centric innovation development. However, many steps ...read more
Successful WIN Conference in HamburgProfessional exchange of knowledge, inspiration and strengthening relationships among network partners – These aspects made this year’s regional meet-up of WIN’s western European members a true success. Produkt + Markt hosted the WE WIN conference in Hamburg, ...read more
At your Service: Our Agribusiness Research DepartmentThe history of Produkt + Markt is closely linked to agriculture. Agribusiness research has been our core business for more than 40 years. Yet, what exactly makes us the perfect partner in this field of research? Dr. Dirk Aderhold gives good reason in this interview. ...read more