Patient Centricity: Closer to the patient with IN|SPIARY

Online communities in healthcare research

How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing challenges? What should support and information services look like in order to be of actual added value for the patients? Produkt + Markt has developed the online discussion forum IN|SPIARY, a tool aimed at focusing on patient centricity in healthcare research. IN|SPIARY provides you with authentic and insightful answers to these questions, bringing you much closer the patient.

How IN|SPIARY works

IN|SPIARY is a closed online community, which is individually set up by Produkt + Markt for certain projects and is usually limited to a time period of e.g. two weeks. Our experienced employees moderate the community for the duration of the project. Community participants are carefully selected according to indication and demography and include real patients from all over Germany, but also doctors, physicians as well as other healthcare professionals. Usually there are 15 to 20 highly motivated participants who discuss different issues and complete various tasks on the platform following an individually defined schedule.

For patients, for example, this may include documenting their daily routine with the disease, evaluating new possible services offered by pharmaceutical companies, or jointly brainstorming new concepts. Due to the use of photos, videos, or audio files, patients are hardly ever limited in their creativity, thus providing us with preferably comprehensive and realistic insights into their everyday lives. Quantitative elements such as short surveys may be integrated additionally as well.

Your benefits

Thanks to a rather long implementation period, patients are able to immerse themselves in the respective topic and intensively concentrate on the questions. In addition, there is usually a lively exchange between the participants right from the start; they often grow together like a “little family” and solve their tasks with a lot of commitment, fun and creativity. These group dynamics may be particularly useful to generate ideas, but also to test and optimise existing ideas.

Any time, our moderators are always able to react to contributions by the participants, to cut actively into the discussion and to control it when necessary. As our customer you can directly observe the activity in the community and even become active yourself. Would you like an interesting aspect to be discussed in more detail? Would you like to give new food for thought or do you need an evaluation of an idea developed on the basis of patient feedback? No problem with IN|SPIARY.

In comparison to group discussions, online communities have the advantage that the participants actually have time to think about their answers. Due to this fact we usually achieve a very high response quality. In addition, the purely virtual exchange actually minimises social desirability and peer pressure. As a result, we receive very open and honest answers to rather sensitive issues as well.

Nevertheless, IN|SPIARY is not limited to exchanging ideas as a group: moderators can also communicate specifically with individual participants and are therefore able to explore interesting topics in depth just like in an individual interview. This way we reveal the patients’ experiences, attitudes, and needs for you, so that you can best respond to them with your products.

With IN|SPIARY you can:

  • immerse yourself in the daily lives and environment of your target group and experience authentic, inspiring insights
  • control the discussion according to your needs
  • test existing ideas or have the community develop new ones and benefit from the participants’ great creativity.

 


Related articles

It doesn’t always have to be face-to-faceQualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we have selected five which our clients commonly like to ...read more
HealthyLivestock 2nd NewsletterThe HealthyLivestock consortium is working under high pressure on solutions to decrease the use of antimicrobials in the pig and broiler industry in China and Europe. Furthermore the consortium wants to reduce subsequent residues in the food chain and environment by ...read more
Work in partnership - How MROC and Design Thinking can collaborateMROC’S are unbeatable when it comes to agility in innovation processes such as Design Thinking! Even so, they are still all too rarely found in Design Thinking. In planung & analyse, Julia David and Heiner Junker describe how MROC’s and ...read more
Measure how the customer relates to a brandBRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).   BRAND|GRAPH enables comparisons: Brand ...read more
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available ...read more
Trying times for German farmersIn addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future. In many regions, the prospects for the 2018 harvest are very poor. In the coming months, the effects of ...read more
Design Thinking and Market ResearchWith Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and market research. ...read more
Agriculture: Economic sentiment remains subduedAs of March 2018, the economic sentiment among German farmers continues to remain subdued. This concerns the assessment of the current economic situation and even more so the expectations for the future. According to the latest data of the Agricultural Business ...read more
Prescription behaviour: Keeping an eye on the doctorManufacturers of prescription drugs do not only focus on the patient, but also on the doctor who prescribes the product. In planung & analyse, Katja Birke demonstrates implicit techniques that can be used to uncover effectively invisible attitudes and motives – ...read more
An interview with Katja Birke in Pharma RelationsWhy do doctors prescribe our product or why do they prefer our competitor? How do our customers really feel about our brand? And how should we act when a new player enters the market? In her interview with Pharma Relations, Katja Birke talks about the special features ...read more
Understanding through experienceWould you like to know whether your product is well positioned in the market, and how you should prepare it for the future? The structural constellation approach allows you to experience the current position of your product or brand in the market, in comparison to ...read more
Online communities: optimising touch points and customer journeysEvery contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it is essential to identify and control touch points reliably. In their article in the magazine Research & Results, our ...read more
BRAND|VIEW – Do you know your product’s personality?BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you to directly grasp the personality of your brand and to apply that knowledge i.e. to your strategy. What type of questions does ...read more
The ideal pricing strategy for your medicationWhen it comes to high-cost prescription drugs, having an optimal pricing strategy at market entry is a key success factor. But how do you find the right price for your product? In pricing research, Produkt + Markt focuses on a combination of different approaches. ...read more
CX Monitoring: How satisfied are you with your health insurance?Customer experience and customer loyalty play an important role in the highly competitive health insurance industry. How does one dependably keep track of one’s ratings, if possible continuously? In their article in Research & Results, Thomas Winker and Axel ...read more
Deep InsightsSuccessful innovations are not just simply lucky shots. They require hard work and the right kind of inspiration. But how does one find the idea that does not flop after its commercial launch? Online communities provide valuable opportunities to develop new ideas ...read more
From Insights to IlluminationWhat is the best method to tap into creative consumers’ potential to generate innovative ideas? One possibility is our online community IN|SPIARY; it combines their creative potential, the stimuli of everyday life, inspiring facilitation and creativity techniques. ...read more
When products find their voiceHas your product ever spoken to you directly? Does it feel well positioned or rather neglected? This notion stretches conventional quantitative and qualitative interview methods to their limits. Structure constellations may help to clear up the situation, since they ...read more
So how do you brush your teeth in the morning?Are you aware of every single move the toothbrush makes in your mouth every morning? You probably won’t be able to answer this question objectively, since we aren’t always aware of our own attitudes and behaviour. This poses a great challenge for market research. ...read more
IN|SPIARYInnovations aren’t a matter of luck; they require a lot of work and proper inspiration. Even today, 70% of all innovations still flop. So if you are looking for new ideas, inspiration, and innovation, you should not simply start your search efforts at random. To gain ...read more
VAL|LERYAnyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do you uncover thoughts and feelings that can be hardly put into words? With VAL|LERY, we have just the right, implicit ...read more
The optimal price in a globally interconnected marketOne product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool AlasCaCEO allows you to determine precise, transnational, profit-oriented price corridors on an empirical ...read more
Which flea&tick treatment would you choose?Before customers decide to purchase a product, they encounter many different touch points during their customer journey – also online. When measuring the relevance of those touch points, online touch points often seem to perform much worse than the traditional ones, ...read more
Touch me if you canWebsite, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more important. Successful implementation requires accurately ...read more
Optimisation of Touch-point PortfoliosThe Internet and social media have become some of the most important sources of information in our daily lives, privately as well as professionally. Hence new media are also becoming more and more important as touch-points. But is it worth it to neglect traditional ...read more


Your cookie & privacy settings
This site uses third-party website tracking technologies to provide and continually improve their services.
I agree and may revoke or change my consent to privacy at any time with future effect.