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Product tests: Nothing compares to Face-to-Face

Personal interviews are still particularly relevant

Personal face-to-face interviews are essential for certain types of questions. They are particularly relevant for product tests and may even ensure the authenticity thus the quality of the results. In her article in planung & analyse, our Division Director Consumer & Retail Research, Claudia Greischel, precisely explains all advantages in detail using real-life examples.

product-tests-face-to-face-is-particularly-relevant-0.pdf
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