Research & Results 2018

Our workshop presentations are now available to you

Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover.

First and foremost, there was the premiere presentation of our latest brand research tool at Research & Results: BRAND|GRAPH. The tool reveals relationship patterns between consumers and brands with an absolutely novel approach. A new live demo at our booth provided everyone with the opportunity to try it on their own. In addition to BRAND|GRAPH, BRAND|VIEW enabled visitors to go on an adventure as a brand, which allowed them to get to know the playful concept of our innovative brand research tool. Furthermore, visitors had the chance to classify themselves with VAL|LERY by using only six pictures, letting them see how our validated image gallery facilitates segmentation and emotional typology. Last but not least, IN|SPIARY offered a deep dive into the target group including profound insights.

These were our workshops at this year’s Research & Results

CX Measurement: Quite simple in theory, right? 

Systematic collection and analysis of customer feedback is an essential component of successful CX management. However, in order to purposefully develop and successfully integrate customer feedback systems, it is important to consider potential obstacles and success factors as early as possible.

In their workshop, Axel Schomborg and Julia Koch used their extensive experience from various CX projects to demonstrate which aspects need to be taken into consideration during project implementation. Furthermore they derived effective and practical tips for daily business.

 Presented by Axel Schomborg, Managing Director, and Julia Koch, Senior Research Consultant – Team Leader

Different Thinking for Innovations

If you want to recognise hidden needs and occupy “blue oceans”, you not only have to think differently from your competition; you also need to think differently from what you were accustomed to. Therefore Heiner Junker puts a new perspective on the innovation process:  He combines tried and trusted market research tools (Social Media Research, MROCs…) with Design Thinking and systematically focuses every step on the customer’s quality of life. In doing so he raises research to a new level and provides reliable insights for strategic decisions.

Presented by Heiner Junker, Managing Partner

LEH SCAN 2.0 – Shoppers today

Even with increasing digitisation, the POS still holds a special position among all brand touch points, especially in the food sector. In order to gain a better understanding of shopper behaviour, we identified eight types of shoppers in the first LEH Scan six years ago. How have the groups evolved? Which offers delight them? Which POS measures (still) achieve a high impact? Claudia Greischel presented new findings of the updated LEH Scan study.

Presented by Claudia Greischel - Division Director Consumer & Retail Research

Missed a workshop?

Have you missed one of our workshops, or are you interested in one of our presentations? If so, please do not hesitate to get in touch by emailing us at

We would like to say thank you to all of our customers, with whom we had very personal talks again this year. Furthermore we would also like to thank all trade show visitors for showing such great interest in our products and services.


Related articles

Business Continuity: We are here for you!To ensure business continuity in times of the Corona pandemic, P+M has drawn up a comprehensive package of measures to maintain all processes and protect the health of more
It doesn’t always have to be face-to-faceQualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we have selected five which our clients commonly like to more
High quality of Produkt + Markt now certifiedProdukt + Markt is dedicated to quality. Certification by DIN EN ISO 9001 and ISO 20252 is proof that we consistently and systematically upgrade our quality policies. This strengthens our clients’ trust in the current and future success of our more
German opinion: artificial intelligence should not replace doctorsHumans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing more
Sad normalcy: violence, sexual harassment and lack of gender equalityFor many young women worldwide, violence and sexual harassment are a sad part of their everyday lives. Last year, 15.6 per cent of women aged 18 to 34 were sexually harassed; 20.3 per cent became victims of physical violence or mental abuse. There is also still a long more
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available more
Healthy Livestock:We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial more
From Insight to Impact – WIN Annual Conference in BeirutHow can insights be used to even more effectively create relevant impact for companies? Following the tagline „From Insight to Impact“, the international WIN network gathered in Beirut at the beginning of May for the WIN annual conference. At this meeting, more
WIN Conference in Stockholm:Besides validity, reliability, and objectivity, agility as a fourth dimension is of essential importance in project management. In order to share best practice cases, WIN’s Western European member institutes met for their „WE WIN Conference“ in Stockholm from 15 more
10 new Certified Facilitators Design Thinking for P+MDesign Thinking is conquering the corporate community and poses new challenges for the market research industry! Currently, Design Thinking is probably the most popular method for systematic, creative, and customer-centric innovation development. However, many steps more
Insight InnovationInsight Innovation and inspiring exchange for Produkt + Markt at this year’s Research + Results trade show: Just like last year, our experts went back to Munich to wow trade professionals with inspiring workshops and exciting live demos of some of our market research more
Successful WIN Conference in HamburgProfessional exchange of knowledge, inspiration and strengthening relationships among network partners – These aspects made this year’s regional meet-up of WIN’s western European members a true success. Produkt + Markt hosted the WE WIN conference in Hamburg, more
It’s all about CXThe third Hamburg Innovation Breakfast has been a great success: Under the motto “It’s all about CX”, market research experts from various industries met on January 18th, 2017 to exchange views on gripping issues in customer experience more
Experiencing Creativity First HandWhich methods may provide us with even deeper insights into our target groups? There’s a solution: creativity. Under the motto “Experiencing creativity first hand”, Produkt + Markt invited customers and experts to participate in a workshop on creativity in more
P+M in BriefWith 140 employees and its own telephone studio, Produkt + Markt is one of the largest owner-managed full-service market research institutes in Germany. As an institute with a clear international focus, we provide national and international market leaders and SMEs with more
At your Service: Our Agribusiness Research DepartmentThe history of Produkt + Markt is closely linked to agriculture. Agribusiness research has been our core business for more than 40 years. Yet, what exactly makes us the perfect partner in this field of research? Dr. Dirk Aderhold gives good reason in this interview. more
WIN Conference in Dublin:At this year’s WIN conference, Produkt + Markt Managing Partner Heiner Junker was voted onto the board of the international association of independent market researchers. Additionally, VAL|LERY – a tool developed by Produkt + Markt to measure brands – was added more
WIN Conference in AmsterdamThe WIN network plans to be more successful in international calls for bids in the future. In order to create a basis for this undertaking, the Western European WIN members met for their two-day “WE WIN Conference” in Amsterdam May 6-7, 2015. WIN with more than more

Your cookie & privacy settings
This site uses third-party website tracking technologies to provide and continually improve their services.
I agree and may revoke or change my consent to privacy at any time with future effect.