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Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities, product lifecycle management and setting the optimal marketing mix.
 Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceutical manufactures to start-up companies with everything in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to key respondent groups (even difficult to reach audiences) we provide customized research studies, tracking programs, desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.

Our markets and target groups



Product categories

Feed & Feed additives
Pet food and nutraceuticals
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Industry experts/KOLs
Feed producers, feed mills
Pet parents/Pet shops
Horse owners


Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)


Price optimization
Portfolio pricing

(Read more)


Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

Digital Readiness Index Germany
Digital Readiness Index Germany The digital development in German agriculture is dynamic and the range of new tools is wide. But at what stage of digitalization are the different farms really and what opportunities ... read more
Agriculture on the digital journey
Agriculture on the digital journey Digitalisation in agriculture is bringing about massive changes in agricultural businesses in Germany. These changes will have a major impact on how farms ... read more
PIC|MOTION – Measuring emotions quickly and validly
PIC|MOTION – Measuring emotions quickly and validly Emotions are omnipresent and control our actions and thus also our buying behaviour. However, target groups are often unaware ... read more
More speed, more depth: How AI is turning qualitative market research upside down
More speed, more depth: How AI is turning qualitative market research upside down AI is turning things upside down. In market research, too. While companies and researchers have had to wait a relatively long time for ... read more
Produkt + Markt explores the benefits of precision livestock farming
Produkt + Markt explores the benefits of precision livestock farming FeedInfo invited us to share some of our latest research findings on farmers’ adoption of Precision Livestock Farming (PLF) ... read more
HealthyLivestock - 4th Newsletter
HealthyLivestock - 4th Newsletter The fourth HealthyLivestock newsletter has been published and reports on current events and provides insights into the results of research from the various work packages in Europe ... read more
BRAND|GRAPH BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing ... read more
P+M trains international design thinkers
P+M trains international design thinkers Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the ... read more
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