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Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities, product lifecycle management and setting the optimal marketing mix.
 Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceutical manufactures to start-up companies with everything in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
 
With unique access to key respondent groups (even difficult to reach audiences) we provide customized research studies, tracking programs, desk research and advanced analytics.
 
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.


Our markets and target groups

Species

Swine
Cattle
Poultry
Aqua
Cats
Dogs
Equine
Sheep

Product categories

Vaccines
Therapeutics
Parasiticides
Feed & Feed additives
Pet food and nutraceuticals
Diagnostics
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Veterinarians
Farmers/Producers/Integrators
Industry experts/KOLs
Feed producers, feed mills
Premixers
Dealers/Agrimerchants
Pet parents/Pet shops
Horse owners

Countries

Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation
Ethnographics

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis
Forecasting

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)

Pricing

Price optimization
Value-based-pricing
Portfolio pricing

(Read more)

Ideation

Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

Digital Readiness Index Germany Results
Digital Readiness Index Germany Results Contact us by using the tick boxes on the bottom of this article to order the full report! The below gives you a flavor of what you can expect:
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Agriculture on the digital journey
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PIC|MOTION – Measuring emotions quickly and validly
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More speed, more depth: How AI is turning qualitative market research upside down
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Produkt + Markt explores the benefits of precision livestock farming
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HealthyLivestock - 4th Newsletter
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VAL|LERY
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BRAND|GRAPH
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Design Thinking and Market Research
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Patient Centricity: Closer to the patient with IN|SPIARY
Patient Centricity: Closer to the patient with IN|SPIARY How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing ... read more
Online communities: optimising touch points and customer journeys
Online communities: optimising touch points and customer journeys Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it ... read more
BRAND|VIEW – Do you know your product’s personality?
BRAND|VIEW – Do you know your product’s personality? BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you ... read more
The optimal price in a globally interconnected market
The optimal price in a globally interconnected market One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool ... read more
Touch me if you can
Touch me if you can Website, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more ... read more
Optimisation of Touch-point Portfolios
Optimisation of Touch-point Portfolios The Internet and social media have become some of the most important sources of information in our daily lives, privately as well as professionally. Hence new media are ... read more
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