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Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities and product lifecycle management.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceuticals to specialist start-up companies with many types in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to the key respondent groups (often difficult to reach) we provide customized research studies, tracking programs, industrial desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
Dr. Ludger Rolfes
Division Director
+49 5407 885239

Our markets and target groups



Product categories

Feed & Feed additives
Pet food and nutraceuticals
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Industry experts/KOLs
Feed producers, feed mills
Pet owners/Horse owners
Pet shops


Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)


Price optimization
Portfolio pricing

(Read more)


Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

Produkt + Markt explores the benefits of precision livestock farming
Produkt + Markt explores the benefits of precision livestock farming FeedInfo invited us to share some of our latest research findings on farmers’ adoption of Precision Livestock Farming (PLF) ... read more
HealthyLivestock - 4th Newsletter
HealthyLivestock - 4th Newsletter The fourth HealthyLivestock newsletter has been published and reports on current events and provides insights into the results of research from the various work packages in Europe and China. Reports include the use of traditional Chinese medicine to ... read more
BRAND|GRAPH BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).
BRAND|GRAPH enables comparisons: Brand ...
read more
P+M trains international design thinkers
P+M trains international design thinkers Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field ... read more
Trying times for German farmers
Trying times for German farmers In addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future.

In many regions, the prospects for the 2018 harvest are very poor. In the coming ...
read more
Design Thinking and Market Research
Design Thinking and Market Research With Design Thinking, companies hope to find solutions that win over their customers. In this interview, consultant Ingrid Gerstbach and market researcher Julia David describe the possibilities that arise from the combination of Design Thinking and ... read more
Agriculture: Economic sentiment remains subdued
Agriculture: Economic sentiment remains subdued As of March 2018, the economic sentiment among German farmers continues to remain subdued. This concerns the assessment of the current economic situation and even more so the expectations for the future. According to the latest data of the ... read more
Patient Centricity: Closer to the patient with IN|SPIARY
Patient Centricity: Closer to the patient with IN|SPIARY How do patients master everyday life with their ailments? How are they doing with their treatment? What things are going well, and where are they facing challenges? What should support and information services look like in order to be of actual ... read more
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