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Animal Health & Nutrition Research

We are a leading research firm with a long-established reputation for quality and innovation in global animal health (companion animals and livestock) marketing research. 
We have a proven track record of helping our clients to make confident, research-based decisions in support of their critical innovation / development activities and product lifecycle management.
Our clients are principally animal health and nutrition businesses ranging in size from the global pharmaceuticals to specialist start-up companies with many types in between.  We also work on behalf of public sector organizations, financial institutions, trade associations and NGOs.
With unique access to the key respondent groups (often difficult to reach) we provide customized research studies, tracking programs, industrial desk research and advanced analytics.
Whether you wish to explore new markets, measure customer loyalty, evaluate brand strength or gather critical insights from product lifecycle studies. P+M's dedicated team of animal health researchers will support you in designing 'best in class' projects to help you make smart decisions.
Dr. Ludger Rolfes
Division Director
+49 5407 885239

Our markets and target groups



Product categories

Feed & Feed additives
Pet food and nutraceuticals
Devices/Technology/Digital health
Precision Livestock Farming

Target group

Industry experts/KOLs
Feed producers, feed mills
Pet owners/Horse owners
Pet shops


Most of our projects are global projects. We work in major markets in Europe, North America, South America, Australia and Asia. P+M has developed an international network of field partners to ensure fieldwork of optimal quality.

Our projects

Helping you to make research-based decisions with confidence

Market analysis: Get a basic understanding of (new) markets and identify opportunities

Market landscape & sizing
Market demand assessment

(Read more)

Customer insights: Walking in the shoes of your customer

Usage & attitude
Needs assessment & gap analysis
Touchpoint analysis
Customer segmentation

(Read more)

Targeting & positioning: Preparation for launch

Concept testing
Claim/message tests
Product positioning
Price sensitivity tests
Market potential analysis

(Read more)

Marketing effectiveness & communication

Brand monitoring/brand performance tracking
Brand funnel, brand image & brand equity
Brand positioning and portfolio management
Generic defense
Reputation measurement
Ad testing
Ad/Media/campain effectiveness
Social Media Monitoring

(Read more)

Customer experience & sales force effectiveness

Customer satisfaction and loyalty
Touchpoint analysis
Customer journey analysis
Sales force effectiveness
Usability tests

(Read more)


Price optimization
Portfolio pricing

(Read more)


Creative Problem Solving
Design Thinking
Business Model Innovation

(Read more)

Further articles

Online communities: optimising touch points and customer journeys
Online communities: optimising touch points and customer journeys Every contact with a brand can be a moment of truth. In order to make the customer experience and customer journey as pleasant as possible, it is essential to identify and control touch points reliably. In their article in the magazine Research & ... read more
BRAND|VIEW – Do you know your product’s personality?
BRAND|VIEW – Do you know your product’s personality? BRAND|VIEW brings your product to life and in an inspiring manner shows you how your brand would master everyday life. This enables you to directly grasp the personality of your brand and to apply that knowledge i.e. to your strategy.

What type ...
read more
VAL|LERY Anyone who wants to convince a group of people needs to know what really moves them. But how can you reach the inner mind of your customers? How do you uncover thoughts and feelings that can be hardly put into words?

With VAL|LERY, we have just ...
read more
The optimal price in a globally interconnected market
The optimal price in a globally interconnected market One product, several countries, competing prices. In this international context, how can one find the optimal price for a globally interconnected market? The tool AlasCaCEO allows you to determine precise, transnational, profit-oriented price ... read more
Which flea&tick treatment would you choose?
Which flea&tick treatment would you choose? Before customers decide to purchase a product, they encounter many different touch points during their customer journey – also online. When measuring the relevance of those touch points, online touch points often seem to perform much worse than ... read more
Touch me if you can
Touch me if you can Website, social media, or maybe rather analog letters and circulars? For effective and efficient customer management at B2B enterprises, a fine-tuning of all relevant contact points is becoming more and more important. Successful implementation ... read more
Optimisation of Touch-point Portfolios
Optimisation of Touch-point Portfolios The Internet and social media have become some of the most important sources of information in our daily lives, privately as well as professionally. Hence new media are also becoming more and more important as touch-points. But is it worth it to ... read more
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