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Lena Morsdorf

"The most important single thing is to focus obsessively on the customer." 
Amazon founder and CEO Jeff Bezos


 
Why questioner and creative talent 

Lena's interest in marketing and advertising developed early on - even as a child, she never understood why people find commercial breaks annoying. A degree in business psychology with a focus on market and consumer psychology gave this interest its professional foundation. 

The passion for researching and understanding the needs and motives of consumers led Lena into the field of qualitative market research. Questioning the "why" and using "out-of-the-box" methods to penetrate people's buying decisions and behaviours, holds a special place in her heart.


Expertise
  • Qualitative Research 
  • Qualitative (in-depth) interviews, expert interviews and GD's
  • Qualitative interview and survey techniques
  • Creative techniques
  • Co-author of the report "Influencing factors of ecologically sustainable actions of students and professionals and recommendations for action for more ecologically sustainable actions in society - a qualitative study" in the journal Umweltpsychologie (2020), 24 (1)

Roles/Activities
  • Research Consultant at Produkt + Markt 
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