"Nature has given us only one mouth but two ears, which suggests that we should speak less and listen more.
Zeno of Kition
 

Generealist with a lot of attention to detail

Natali developed her interest in products and their creation in her undergraduate studies. Her further career path therefore led her to various stations in marketing. Product research, product development and product management were her central topics there. In her Master's degree with a focus on product and innovation management, she then discovered market research for herself. 

Natali has been working at Produkt + Markt since 2014. From the beginning, she has been in charge of quantitative and qualitative projects as a generalist. She enjoys taking on tasks that combine both approaches.  She loves working with Market Research Online Communities (MROC), which not only provides her with information on the products used, but also gives her deep insights into the lives and habits of the participants. Currently, Natali mainly leads projects for clients in the FMCG or household appliance sector.

 

 Expertise

• Mixed-Method Research
• Online communities
• Qualitative interview and survey techniques 
• Qualitative (in-depth) interviews, expert interviews and GD's
• Creative techniques

Roles/ Responsibilities: 

• Research Manager
• Project manager for qualitative and quantitative studies
• Conducting in-depth and expert interviews