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What do you want to find out?
How do I accelerate qualitative research and gain more depth?
QUA|LYTIS transcribes, codes and visualizes qualitative data in real time. Immediately after the interview, you can start making statements. Fact-based, well-founded, agile.
QUA|LYTISHow do I integrate target groups smartly into innovation projects?
The IN|SPIARY Innovation Community enables co-creation along the entire innovation process. Efficiently and at any time.
IN|SPIARYHow do I measure emotions that respondents cannot express?
Where respondents lack the words to express their emotions, PIC|MOTION relies on images. They give a voice to the inner self and make hidden emotions visible.
PIC|MOTIONHow does international price research succeed with clear recommendations?
ALAS|CA supports you in determining profit-optimized price corridors in complex markets. Your benefit: simulate price scenarios and react specifically to market developments.
ALAS|CAHow do I generate significantly more impact with quantitative data?
With KIRA Research AI, you increase your chances of discovering hidden potential in complex data. Whether you are a research professional or a mafo beginner. With KIRA, research makes an impact.
KIRA|RESEARCH AIWhat interests you?
Good questions are the basis for strong answers. What would you like to clarify?
Practical examples. Positions. Impulses.
Consumer Journey in Omnichannel. AHP provides clarity.
Corporate market research remains indispensable
Deeper, Faster, Better - Qualitative Research and AI
Driving Experience Enhanced with Ethnography and Design Thinking
Rare Diseases - When Market Research Reaches Its Limit
Synthetic Data in Practice - Case Studies
Industries
Healthcare
Every day, we engage with doctors, patients, and healthcare professionals. We discuss complex indications, rare diseases, and diverse therapeutic fields.
Agribusiness
We understand the structures and challenges of the international agricultural sector. With years of experience, we deliver insights for strong decisions and growth.
Automotive
Making fleets more efficient, introducing new drives, integrating digital services. An industry constantly on the move requires data and insights from around the globe.
Energy & Technology
Energy transition, digitalization, AI. Rapid change. Are consumers keeping up? We explore features, prices, brands and what drives or hinders people.
Finance & Insurance
Financial service providers, insurance companies, public institutions, and NGOs face complex decisions. We create tailored research designs and together find the best solution for your project.
Consumer
Better understand consumer behavior or successfully position new products. Whether brand strength, usability, taste tests, or consumer insights. We support companies with tailored solutions.
Retail
The trade industry aligns its systems for a seamless omnichannel experience. Customers effortlessly switch between app, webshop, and store. To understand this network, precise research is essential.
Animal Health & Nutrition
From pets to livestock medicine: We analyze markets surrounding animal health and deliver insights that advance development and supply.
Career
Get started with us now
Do you want to shape the future with data? With us, you'll find a dedicated team, exciting projects and room for your ideas. Find out more about your career opportunities now!
“Here, I continuously gain fresh insights into what truly drives people.”Fabian Herbers
“What I value most about my work is uncovering the stories hidden within data.”Evelyn Fellhöter
“Engaging projects and direct dialogue with patients make my work especially meaningful.”Viviane Glanz Chanos
“What makes my work so compelling? Turning numbers and data into stories about real people.”Charlotte Stöckmann
“We are more than colleagues. We are a team.”Christian Strohkirch
Our values
That is important to us.
We want to make a difference with market research. We want to inspire people, activate them and create security for courageous decisions. And that is why 3 values are particularly important to us:
Security
Rely on reliable data and analyses. You can rely on our work because our research is scientifically sound and precise.
Clarity
Recognize what is really important. We get to the heart of the matter and show you the potential in the details.
Inspiration
Master your change processes. We support you with knowledge, creativity and strategy.
P+M Academy
First-class training
At the P+M Academy, we strengthen skills and leverage potential that goes far beyond market research.