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Measure how the customer relates to a brandBRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).
 
BRAND|GRAPH enables comparisons: Brand relationships can be ...read more
German opinion: artificial intelligence should not replace doctorsHumans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing ...read more
Sad normalcy: violence, sexual harassment and lack of gender equalityFor many young women worldwide, violence and sexual harassment are a sad part of their everyday lives. Last year, 15.6 per cent of women aged 18 to 34 were sexually harassed; 20.3 per cent became victims of physical violence or mental abuse. There is also still a long ...read more
BRAND|GRAPH – Buddy-buddy with the brandRelationships with brands follow similar patterns as interpersonal relationships. Our BRAND|GRAPH enables us to retrieve completely new insights when it comes to successfully positioning a brand in the market. The approach is based on constellation work in ...read more
Research & Results 2018Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to ...read more
P+M trains international design thinkersBuilding, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available ...read more
Healthy Livestock:We are proud to announce that Produkt + Markt is part of the new ambitious and ground-breaking research project Healthy Livestock. Internationally renowned experts, researchers and scientists from the European Union and China have joined forces to tackle antimicrobial ...read more
Trying times for German farmersIn addition to tight liquidity, unresolved political issues and challenges surrounding agricultural production make it difficult for farms to plan for the future.

In many regions, the prospects for the 2018 harvest are very poor. In the coming months, the effects of ...read more
Design Thinking: Peeking behind the scenesBuilding, crafting, inventing effectively – Design Thinking (DT) transforms dull workshop meeting rooms into colourful incubators filled with innovation. In daily business, so-called „DT sprints“ have proven to be particularly effective. In their article in ...read more