My friend, the brand approaches from narrative and systemic psychology breathe new life into brand measurement, says Julia David. In R&R she will present two tools that can be used in qualitative online surveys to determine the consumer’s experience of and relationship to a ... read more

It doesn’t always have to be face-to-face Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we have selected five which our clients commonly like to ... read more

HealthyLivestock 2nd Newsletter The HealthyLivestock consortium is working under high pressure on solutions to decrease the use of antimicrobials in the pig and broiler industry in China and Europe. Furthermore the consortium wants to reduce subsequent residues in the food chain and environment by ... read more

European WIN Meeting 2020 The European WIN Meeting 2020, (W)Innovation that works, was held in Paris last week, on 23-24 January. The event focused on innovation within the market research sector, and many interesting projects and insightful experiences were ... read more

High quality of Produkt + Markt now certified Produkt + Markt is dedicated to quality. Certification by DIN EN ISO 9001 and ISO 20252 is proof that we consistently and systematically upgrade our quality policies. This strengthens our clients’ trust in the current and future success of our ... read more

Work in partnership - How MROC and Design Thinking can collaborate MROC’S are unbeatable when it comes to agility in innovation processes such as Design Thinking! Even so, they are still all too rarely found in Design Thinking. In planung & analyse, Julia David and Heiner Junker describe how MROC’s and Design Thinking ... read more

BRAND|GRAPH BRAND|GRAPH provides an unbiased, multifaceted and standardized measurement of brand relationships using the intuitive “language” of structural constellations (position and viewing direction).
 
BRAND|GRAPH enables comparisons: Brand relationships can be compared ... read more

German opinion: artificial intelligence should not replace doctors Humans preferred: 43 per cent of Germans do not want artificial intelligence (AI) to replace doctors. A similar amount of people in Germany would never use apps such as fitness trackers due to their use of personal data. However, on the other hand, the fear of losing one`s ... read more

Sad normalcy: violence, sexual harassment and lack of gender equality For many young women worldwide, violence and sexual harassment are a sad part of their everyday lives. Last year, 15.6 per cent of women aged 18 to 34 were sexually harassed; 20.3 per cent became victims of physical violence or mental abuse. There is also still a long way ... read more