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Clear, yet ambiguous - Pictures in Brand Research In brand research, pictures present a clear benefit since they can be used to measure motives, attitudes, and emotions implicitly. The catch: Depending on the context, pictures also come with lots of room for interpretation. In spite of all ambiguity, how does one still obtain clear r... read more
BRAND|25 For successful brand leadership it is essential to know the properties of a brand in minute detail from the consumers’ perspective. But how does your target audience describe the essence of your brand? How is your brand perceived? Which functional and emotional properties do your cust... read more
The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.
We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.
The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.
The whole world is our playing field
We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects..
Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
Worldwidein 50 countries
100 per workshopIdeas
15.000 Healthcare ProfessionalsPanel
30000 Agricultural ProfessionalsPanel
1973 Year P+M was established
N=100 in 91 secondsMobile Research
1.350 lof shampoo in a home use test nationwide
From 20 countries at the same timeExperts active on an online platform focussed on customer journeys
From 0 to 60mph in 2.7 secondsEthnographic interview in a Tesla
Yearly 2.600cups of coffee for the participants of our focus groups
More than 2 millionsteps per year walked by our mystery shoppers in shopping centres
We look forward to meeting you!