P+M Academy

Growing Beyond Market Research

Every project presents its own challenges. Sometimes deeply analytical, sometimes creative, sometimes facilitating. Our training helps you leverage your unique strengths, shape your role purposefully, and act calmly, solution-oriented, and confidently in complex situations.

Katja Birke – CEO

Our Training Sessions

4 Training Focus Areas

Competencies for Modern Market Research

Building Research Competence: Methods and Analysis

Learn how to collect, analyze, and interpret data with a solid foundation. Topics range from statistical analyses using `R` to ethnographic studies, covering everything from Data Science to structural constellations.
Aligning content and goals +

Translating Insights into Impact: Storytelling, Reporting, Facilitation

Data should reach people. Together, we develop your personal strategies to effectively present complex insights, provide data-driven consulting, and successfully facilitate workshops.
7 Tips for Effective Storytelling
in Market Research +

Clarify roles, strengthen stance:

In practice, each project presents its own challenges - sometimes deeply analytical, sometimes creative, sometimes facilitative. In these moments, it's not the tool that matters, but the inner clarity. Our training programs assist you in leveraging your individual strengths, shaping your role purposefully, and acting calmly, solution-oriented, and confidently in complex situations.

Corporate Market Research: Master these 6 Roles +

Taking Responsibility: Data Protection, Sustainability, Standards

Good research requires trust. You’ll gain up-to-date knowledge on data protection, data security, and sustainable research. With real case studies instead of dry theory.
Our AI Principles +

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P+M Academy

Growing Beyond Market Research

Storytelling in Market Research

innovAItion – A Matter of Mindset

Strengths and Skills for Market Research

Positive Communication.

Agile Research Mastery

Results Workshops (EWS)