Five Success Factors

To successfully implement international market research projects in the agricultural sector, many prerequisites must be met. Especially in environments with diverse cultural, economic, and geographical conditions, a well-thought-out approach is crucial. These five success factors were particularly important in our brand project:

Industry Expertise and Regional Know-How
A profound understanding of the agricultural industry and regional specifics is essential. Researchers familiar with local markets and on-the-ground challenges ensure that research remains targeted and practical.

Precise Recruitment and Sampling
Selecting the right target groups in the regions is crucial. Stable and methodically sound recruitment provides valid data, forming a reliable basis for decision-making.

Data Competence at All Levels
Skills in handling both qualitative and quantitative data are indispensable. The challenge lies in scientifically analyzing unstructured qualitative data while also presenting it in a way that is understandable and motivating. Only then do research results become an effective starting point for strategic actions.

Skilled Facilitators
Successful projects require moderators who not only present results but also enable teams to work with the data. They assist in understanding insights, internalizing them, and developing strategies and solutions that work in practice.

International Collaboration
Especially in the agricultural market, project implementation requires all parties to be closely interconnected. It is beneficial to access a well-established network of specialized research institutes. It is important to involve all participants from the outset to consider cultural differences and local market conditions in the study planning.