6 Benefits of Conversational Data

Simple and Informed Dialogue: KIRA enables a simple yet informed dialogue with research data. Through an intuitive chat function, users can ask questions about research findings and receive precise answers based on the underlying studies. This is efficient and encourages stakeholders to embark on a journey of discovery through the data.

Secure in a Closed System: KIRA operates as a closed system. This means the data is secure, and only authenticated users benefit from the insights gained.

Quality and Transparency: KIRA analyzes only predefined research data that meets the necessary quality standards. For maximum transparency, users receive source references for all results. Additionally, KIRA highlights data gaps when the available information does not allow for reliable conclusions.

Focus and Vision: Sometimes it's important to look beyond the boundaries of one's own studies. KIRA gives users the choice: they can utilize inspiring external input or focus 100% on their own data.

KIRA is highly versatile and adds value to a variety of study types and research data, such as:

1. Quick Access to Information:
   With KIRA , users can immediately access the core information of each study. This allows for a rapid overview of existing insights and helps in quickly identifying and answering relevant questions.
2. Democratization of Research Data: KIRA 
   promotes company-wide access to market research data. This benefits not only market researchers, but also individuals from sales, marketing, product management, and even CEOs. The platform creates an information democracy that enables a homogeneous knowledge base across various departments.
3. Targeted Insights for Strategic Decisions:
   Thanks to intuitive navigation and powerful analytical tools, users can gain deep and strategic insights with KIRA . This paves the way for well-informed business decisions.
4. Onboarding New Employees:
   When new team members join, KIRA serves as a comprehensive introduction portal. Newcomers quickly gain an extensive understanding of the topics and challenges relevant to their work.
5. Competitive Analysis:
   KIRA facilitates the comparison of market positions and performances with direct competitors. This enables organizations to fine-tune their strategies and secure competitive advantages.
6. Segmenting Target Audiences: 
   Users can utilize KIRA to understand specific identified customer segments. This sharpens personalized marketing strategies and product developments.

 

1. Empathy phase in agile innovation projects:
   Gain a better understanding of the target audience and challenge your own assumptions.
2. Ideation phase in Design Thinking:
   Original quotes about desires and values as an inspiring foundation for creative solutions.
3. International projects: 
4. Stakeholders from various sectors and regions use KIRA to gain detailed insights into market data.
5. Collaboration in cross-functional teams: 
   Teams from different departments use KIRA to work on joint projects and utilize data effectively.
6. Customer Experience: 
   Customer service teams employ KIRA to analyze customer feedback and derive service improvements.

 

To use KIRA, we require market research results. You conduct a study with us, we process the necessary results, and make them available on KIRA for you and your team. After logging in, you can immediately start the dialogue. For every question, you receive insightful study findings, original quotes, and source references.