Our AI Principles
Human-centered. Responsible. Effective.
“Our goal is to develop technologies that place people at the center. Artificial Intelligence (AI) should serve as a supportive tool to enhance the quality of life and work for everyone. We are committed to designing AI systems that are transparent, understandable, and most importantly, serve humanity.”
The 10 Principles
- The Human Remains the Benchmark
AI supports our work. It does not replace judgments. It accelerates processes. It deepens analyses. Decisions are still made by humans. - Transparency is Mandatory
We disclose where AI is used. In research. In analysis. In consulting. Clients know what AI can do. And what it cannot. - Data Protection is a Priority
We rigorously protect personal data. We comply with legal requirements. We secure systems technically. Trust is non-negotiable. - Quality Over Efficiency
AI must not weaken the quality of our full-service offering. It should enhance it. In qualitative research. In quantitative analysis. In consulting and facilitation. Quality remains our toughest benchmark. - Human Oversight is Essential
No automated system operates unsupervised. We check results. We question patterns. We intervene when impact and meaning diverge. - Responsibility is Clearly Defined
There are responsibilities for every AI system. For data. For models. For results. Responsibility is never anonymous. - Ethics Guides Technology
We use AI only where it acts fairly. Where it does not distort. Where it excludes no one. Impact matters more than feasibility. - Learning is Part of the System
We continue to develop AI. We train our team. We use feedback from projects. Stagnation is not an option. - Innovation Needs Direction
We use AI to open new perspectives. For better customer journeys. For clearer decisions. For more sustainable strategies. - Rules Create Freedom
Clear guidelines provide security. They prevent uncontrolled growth. They enable bold applications where they make sense.
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