For decades, we have been supporting companies and organizations in the agricultural industry with tailored research and consulting solutions. Are you also looking for a suitable research design and research professionals with agricultural expertise?
Contact us now.
Agribusiness
We bring the facts from the field
Keines der Produkte entspricht Ihren Filter Einstellungen.
Typical Questions
Emotions in Agricultural Machinery Purchases – How Can They Be Measured?
The case study demonstrates how emotional drivers become apparent, even when they are not consciously articulated.
Learn moreHow Can I Involve Farmers as Co-Designers in My Differentiation Strategy?
The article illustrates how a deep understanding of purchasing decisions is formed, providing a robust foundation for strategic alignment.
Learn moreHow Can I Optimize Commercial Vehicles Where It Really Matters?
The case study reveals how ethnography uncovers real usage patterns, resulting in targeted improvements in vehicle design.
Learn moreHow Can I Test Vehicles Realistically and Configure Them Sensibly?
ALAS|CA simulates real purchasing decisions, allowing features and prices to be precisely aligned.
Learn moreHow Can I Reliably Measure What Really Matters to My Target Groups?
The article presents methods that clearly prioritize preferences, offering a reliable basis for product and pricing decisions.
Learn moreHow Can Corporate Market Research Remain Effective in the Agricultural Market?
The article offers practical perspectives for in-house research, where small changes can have a noticeable impact.
Learn moreWe are at home in these agricultural sectors
Agricultural Machinery and Emotions. Here's How It's Measured.
When farmers purchase agricultural machinery, emotions are invariably part of the equation. We followed a tractor manufacturer on its journey to becoming a love brand. What's unique about this: We also measured emotions that the participants themselves couldn't articulate.
Farmers as Co-Designers of the Differentiation Strategy
To excel with product differentiation in the agricultural machinery industry, one needs a deep understanding of the mechanisms behind purchasing decisions. In our case study, we demonstrate how a tractor manufacturer based its global multi-brand strategy on a solid foundation of insights.
When Every Detail Matters. Ethnography for Better Commercial Vehicles.
Through ethnography and UX research, the team at Produkt + Markt, alongside numerous experts, delved into the world of off-road vehicle drivers. In a multi-stage design thinking process with co-creation, a driver cabin was optimized.
Measuring Customer Preferences with the Right Methods
What characteristics make a product successful? Which features are indispensable for the target audience? And how do you develop a pricing strategy that works? MaxDiff analysis, conjoint analysis, product configurators, TURF, and Likert scales provide answers.
The perfect vehicle with ALAS|CA
New products excel when price and value are well aligned. ALAS|CA simulates real-world decisions, revealing which vehicle features matter and how offers can be optimized effectively.
Five Success Factors for International Research Projects in the Agricultural Market
To successfully implement international market research projects in the agricultural sector, many prerequisites must be met. Especially in the context of diverse cultural, economic, and geographical conditions, a well-thought-out approach is crucial. Five factors are particularly important.
Enhancing the Driving Experience with Ethnography and Design Thinking
One must take a close look to identify the challenges and detours faced by commercial vehicle drivers. This case study demonstrates how ethnography pinpoints weaknesses and turns them into ideas for an improved driver experience.
Measuring Preferences with These Methods
What characteristics make a product successful? Which features are indispensable for the target audience? And how do you develop a pricing strategy that works? MaxDiff analysis, conjoint analysis, product configurators, TURF, and Likert scales provide answers.
How Corporate Market Research Remains Indispensable
From discussions with in-house researchers and hundreds of projects, we have distilled five questions and developed perspectives on how to enhance the effectiveness of corporate market research, even in the agricultural sector. This requires only small steps, directly leveraging the competence and potential of the researchers.