Agribusiness

What are the biggest barriers and drivers for the adoption of new agricultural technology innovations like precision farming and autonomous systems? How do regulatory and economic frameworks affect farmers' willingness to invest in new technologies? These are just a couple of the many questions we explore together with our clients in the agricultural technology sector.

Produkt + Markt Agribusiness Research combines extensive research experience with comprehensive industry knowledge in agricultural technology. Our work in this diverse and demanding sector thrives on the blend of scientific and professional expertise, along with the passion for shaping change – a source of daily inspiration for us. We are currently witnessing intriguing transformations.

Technological developments such as precision farming and autonomous systems are rapidly changing agricultural technology. However, the promises of greater efficiency, precision, and sustainability associated with these innovations do not resonate with all farmers. High investment costs and the complexity of the technologies deter many farmers. Additionally, there are increasingly stringent regulatory requirements, rising raw material prices, and a labor market where agricultural specialists and support staff are scarce. In short: an investment environment with many unknowns. It is crucial to thoroughly understand farmers' investment decisions.

We assist you in identifying the drivers and barriers beyond economic considerations.