We analyze the economic, practical, and psychological factors that influence the adoption of new technologies. As a result, we sometimes understand farmers better than they understand themselves.
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Agribusiness
Apps, Software, FMIS
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Changes in the Sectors of Apps, Software, and FMIS
What requirements do farmers have for Farm Management Information Systems (FMIS)? What are the psychological and practical drivers and barriers to adopting new technologies? How user-friendly and intuitive is our system for farmers with varying levels of technical knowledge and experience? These and other questions are being asked by companies in the increasingly digitized agriculture sector.
Produkt + Markt Agribusiness Research
Software, apps, and farm FMIS are the new tools on farms. However, these systems must remain easy to use so that farmers with varying levels of technical expertise can effectively utilize them. The ability to integrate and ensure interoperability across different platforms is becoming increasingly important. Systems from different manufacturers must work seamlessly together to provide genuine value to farmers. Data protection and security are equally crucial: sensitive operational data must be managed securely and safely.
Produkt + Markt Agribusiness Research combines extensive research experience with in-depth knowledge of digital agriculture. From conception to user experience, we help our clients overcome their specific challenges and create genuine value.
