Crop Protection

What are the drivers and barriers for the use of biologicals and biostimulants? How receptive are farmers to precision agriculture and digital plant protection management? What steps do farmers take before deciding on a plant protection product, and what factors influence them? These examples represent the multitude of questions we explore together with clients from the plant protection industry.

Produkt + Markt Agribusiness Research combines extensive research experience and comprehensive industry knowledge in the crop protection industry. In this versatile and demanding field, we blend scientific and professional expertise with the enthusiasm to actively shape change – this motivates us anew every day. Right now, we are witnessing exciting developments.

The crop protection sector is caught between the forces of economy and ecology. The pressure to develop more sustainable products is increasing. Society and politics demand less chemistry and a stronger focus on sustainability and health. Technologies such as precision farming and digital approaches offer opportunities, but also pose challenges. It is clear that the future of crop protection will be data-driven and will minimize the use of chemicals to what is necessary.

The team at Produkt + Markt supports companies in the crop protection industry to successfully meet these challenges. With deep industry knowledge and solid market research, we provide targeted analyses and practical recommendations. We not only focus on chemical products but also on new solutions such as biologicals and spot-spraying. We deliver the insights companies need to make the right decisions in a dynamic market.