Fertilizer

What factors most strongly influence farmers' readiness to adopt new fertilizer technologies? What different user segments exist in the fertilizer market, and how do their needs and preferences differ? What hidden drivers and barriers determine farmers' purchasing and usage decisions? These are some of the questions our clients in the fertilizer industry seek answers to.

Produkt + Markt Agribusiness Research combines extensive research experience with in-depth knowledge of the fertilizer industry. We engage daily with experts and users worldwide. The insights we gain ensure better decision-making in a dynamic market characterized by change.

New environmental regulations challenge the industry to reduce emissions and minimize nitrogen losses—no easy task when efficiency is expected to increase simultaneously. Raw material and energy costs are rising, while supply chains are faltering. The call for sustainability is growing louder, and the industry is seeking innovative, eco-friendly solutions to master this balancing act. Technologies like N-stabilized fertilizers or coating processes are playing an increasingly important role.

With our expertise, you gain detailed insights into farmers' fertilizer strategies, enabling you to decipher both rational and hidden influencing factors. This leaves you well-equipped to make informed decisions in the evolving fertilizer market.