Seeds

What expectations do farmers have for new varieties and technologies? How does the increasing digitization and precision agriculture impact the requirements for seeds? What price are farmers willing to pay for seeds with specific traits or technological advantages? These are examples from a wealth of questions we analyze together with clients from the seed industry.

Produkt + Markt Agribusiness Research represents profound knowledge and extensive research experience in the seed industry. Our work in this multifaceted sector thrives on the combination of expertise and enthusiasm for shaping change – this motivates us every day. Currently, particularly exciting developments are underway.

The seed industry faces complex challenges. New varieties must become more resilient to drought and pests. At the same time, they must meet the demands for ecological sustainability. Farmers are seeking seeds that help them achieve both economic and environmental goals. Digital technologies and precision agriculture are increasingly coming into focus.

We help you delve into the strategies and decision-making processes of farmers in detail, uncovering both rational considerations and hidden drivers and barriers. This way, you gain the insights needed to make the right decisions in a dynamic market.