Sustainability is no longer just a 'nice-to-have.' Livestock farmers increasingly expect solutions that actively support their environmental goals. Manufacturers should integrate this demand into their brand essence and communicate it credibly.
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Animal Health & Nutrition
Equipment for Livestock Farming
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Changes in Equipment for Livestock Farming
The market for agricultural equipment in livestock farming is undergoing change. The drivers of this development are digital technologies and the increasing demand for sustainable agriculture. New sensors, IoT solutions, and automated systems are enhancing both animal welfare and operational efficiency. At the same time, high investment costs and complex system integrations pose significant challenges, especially for smaller farms.
Product + Market Animal Health Research
In the industry, questions are increasingly coming to the forefront such as:
- What are the key requirements for farmers and livestock keepers when selecting their equipment?
- How widespread is the use of automatic feeding systems?
- Which product features are particularly valued?
- How can manufacturers better tailor their offerings to meet market demands?
- And what obstacles hinder the adoption of advanced technologies – and how can they be overcome?