Our experience shows: Pet owners are increasingly investing in high-quality feed that aligns with their own health values. Products for specific dietary needs—such as grain-free food—are particularly in demand, as are sustainable packaging solutions.
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Animal Health & Nutrition
Nutrition for Pets
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Changes in the Pet Food Market
The pet food market is booming as an increasing number of consumers are deliberately investing in the health and well-being of their pets. The demand for premium, organic, and specialty pet foods is rising rapidly. At the same time, new direct sales brands and subscription models are adding further complexity to an already highly competitive market. Pet owners are increasingly valuing sustainability and ethically sourced ingredients in their purchasing decisions—much like with food for human consumption.
Produkt + Markt Animal Health Research
Our clients often grapple with questions such as:
- What current consumer trends, nutritional preferences, and regulatory developments are shaping the pet food market?
- How is the demand for different types of pet food evolving, and what is the growth potential?
- How can deep insights into target groups assist in more targeted product development and in tailoring marketing efforts to better meet the needs of pet owners and their pets?