Our studies show: Pet owners are increasingly investing in high-quality, health-oriented products such as grain-free food and eco-friendly packaging. Key drivers include health awareness, sustainability values, and convenient access across various distribution channels.
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Animal Health & Nutrition
Retail of Pet Products
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Pet Products on the Market
The retail sector for pet supplies is undergoing a profound transformation. E-commerce and subscription models are increasingly challenging traditional brick-and-mortar sales formats. Pet owners are seeking personalized shopping experiences—both online and in-store—placing greater emphasis on sustainable products. This trend creates new opportunities for retailers to excel with customized and eco-friendly product lines. At the same time, competition is fiercer than ever, as large retail chains and online giants dominate vast segments of the market.
Product + Market Animal Health Research
Central questions that concern our clients include:
- What consumption habits, market trends, and technological innovations are shaping the pet trade—particularly in the area of wearables and accessories?
- How can insights from market research be utilized for product development, marketing, and customer retention to strategically enhance the range and services offered?
- And how can a compelling shopping experience be created across the entire omnichannel customer journey?