The regulatory environment in the field of veterinary medicine can be complex. It is therefore all the more important to precisely understand the priorities of the target groups and strategically incorporate these insights into product development—a key success factor for many of our clients.
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Animal Health & Nutrition
Veterinary Diagnostics
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Veterinary Diagnostics in Transition
Veterinary diagnostics are undergoing a rapid technological transformation. New methods – from advanced imaging to AI-powered diagnostic tools – are fundamentally changing how veterinarians make diagnoses and initiate treatments. At the same time, high acquisition costs and regulatory hurdles pose significant challenges. Additionally, there is the strategic decision of whether practices should implement their own diagnostic systems or rely on external lab service providers. This choice largely depends on factors such as speed, accuracy, and long-term service.
Produkt + Markt Animal Health Research
Such developments regularly raise fundamental questions for market research and marketing—questions that we explore intensively in our projects:
- How user-friendly are new diagnostic tools—do they reduce or increase workload in busy practices?
- How widespread are AI-supported diagnostic systems already, and what barriers prevent their broader integration?
- How satisfied are veterinarians and pet owners with the accuracy and speed of today's diagnostic procedures?
- And which pricing models for modern diagnostics work best in international markets?